Kicks have always been a strong part of Hip hop culture, since RUN DMC famously promoted their Adidas. Now, following a long line of rappers with shoe deals, Rick Ross steps into the endorsement arena with a new Reebok deal.

As reported by 102.3 WBMX/West Palm Beach, it was fellow Reebok endorser and musical collaborator Swizz Beatz who broke the news via twitter.

This isn’t the first time that Ross has linked up with Reebok. This past summer, Rozay, Meek Mill and Swizz Beatz released a remix to “Tupac Back,” titled  ” Reebok Back” to promote Swizz’s line of Reebok Kamikaze shoes.

Everybody congratulate the boss @rickyrozay and @reebokclassics on the NEW partnership!!! RT RT RT RT TO THE WORLD!!!!—
Maybach Music Group (@MaybachMusicGrp) March 14, 2012

@rickyrozay < I would like to welcome my brother Rozay to the Reebok fam! #Dopeboyfresh!Watch the movie we about 2make! RT @reebokclassics—
SWIZZ BEATZ (@THEREALSWIZZZ) March 14, 2012

The ink is DRY now it's time to fly! Rozay welcome to Reebok ! instagr.am/p/IKsS9lSDFN/—
SWIZZ BEATZ (@THEREALSWIZZZ) March 14, 2012

This story was originally reported by 102.3 WBMX/West Palm Beach.

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