This seems interesting… Dubbed the “Pepsi Special,” the soft drink set to go on sale today in Japan contains dextrin, a fiber that distributor Suntory claims helps reduce fat levels in the body. This is Pepsi’s first venture into the healthy cola market. Odd-flavored drinks are not unique in Japan’s $48 billion a year soft-drink market. Past Pepsi flavors include strawberry and milk, salty watermelon, and yogurt, to name a few.

Personal thought: Weren’t there “fat blocking” potato chips on the market for a short while? And didn’t that flop because it was hard to sell a product that came with the unfortunate side effect of surprise diarrhea? Also, shouldn’t the test market for a “fat-blocking” anything be the US?