The promotional campaign for the David Beckham Bodywear Collection for H&M has just kicked into high gear with the launch of a new film starring Beckham, revealed in all of his muscular, tattooed glory, wearing simply…underwear.

The short film (okay, commercial), directed by Madonna’s ex Guy Ritchie, finds good dad Beckham sending his kids off to school in a black Range Rover. The only problem is, when the door shuts, his white terry cloth robe gets caught in the door, stripping the soccer stud down to his skivvies. He also happens to be locked out of the house. Beckham’s athletic chase through the Hollywood Hills to retrieve the robe constitutes the film, set to the pulsing sounds of Foster The People‘s “Don’t Stop.”

Does the film make you any more inclined to purchase some of Becks’ underwear for your man? May make a sexy Valentine’s Day gift, even if he doesn’t exactly look like Beckham.