In the latest installment of Kanye West’s guerilla marketing campaign for his upcoming album Yeezus (out next week), the rapper revealed a short snippet from the studio, which shows everyone what it’s really like working with esteemed producer Rick Rubin.
“I got this new strategy. It’s called no strategy. And I got this idea about how to sell more music. It’s called make better music,” West said,
Rabid Lana Del Rey fans swarmed a tiny L.A. movie theater to see the “Video Games” singer premiere the epic 10-minute video for her new song, “Ride.”